Market Segmentation Analysis for Modern Contraceptives in the Republic of Moldova

No. of pages: 71

Publication date: 21 July 2017

Author: Dr. Godfrey Walker

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This market segmentation analysis for modern contraceptives in Moldova has shown that the market is divided into several segments. Most women of reproductive age do not have the ‘ability to pay’ for contraceptives. While the richest twenty percent of people of reproductive age is able to afford most types of contraceptives, the poorest forty percent segment only have the ability to purchase the cheapest IUDs and the middle segments - a very limited range of contraceptives.